Pasi Sahlberg, an experienced educator, author and scholar, stated in his article in Forbes (Finland April 2017 edition), that Finnish education companies should take more share of voice in the growing International education market. There is a huge interest for the Finnish success story in education but the Finns themselves have difficulties in converting the success to tangible products and services. Sahlberg highlighted in his article that HEI Schools is one of the most promising examples succeeded to package Finnish pedagogical model into the real, usable format.