HEI Schools warmly welcomes Yu-Yang Bai joining the company as COO (Chief Operations Officer) starting from April 1st, 2019.

Yu-Yang Bai (M.Sc. Economics) brings over 20 years of vast experience and knowledge in business launches, program management, and operations of products and services for new markets, across a wide range of lifestyle consumer goods industry, online media and social communities, digital marketing, e-commerce and digital consumer services.

Bai joins HEI Schools from Fiskars Group, the oldest company in Finland established in 1649, where he spent over 6 years leading the development of consumer digital experience, including e-commerce and digital marketing as well as digital services. Over the years, he has worked with major lifestyle brands with great heritage and design DNA such as Fiskars, Iittala, Royal Copenhagen, Wedgwood, Waterford, Gerber, Arabia, Rörstrand etc. Prior to Fiskars Group, Bai worked for Sulake Corporation, the company behind Habbo - world’s largest online community for teens, at various positions such as VP of Global Country Operations for over 7 years.

It’s my great pleasure to join HEI family and the community of HEI Schools internationally. Children are the future of our world. HEI Schools are at the frontier of helping children not only adapt to the changing world, but more importantly to learn how to shape the world of the future, during their own lifetimes and for generations to come. HEI Schools offer a great concept from a unique Finnish perspective and experience which have been highly praised all over the world. As a business, HEI Schools have been growing very rapidly and we will continue optimising our operations for scalable business growth.” Bai expresses his great passion towards early childhood education and the exciting challenge ahead with HEI Schools.

The experience Bai is bringing to the entire HEI Schools organization is very valuable. His years of experience growing large scale operations will bring for us important competence in scaling our operations and making the school opening even more smooth and clear experience for our partners around the world.” says Milla Kokko, CEO and co-founder of HEI Schools.

Iiris Halmenews, personnel