(CNN) - Finland has emerged as the happiest nation in the world, and not for the first time.
The Nordic country, home to just 5.5 million people, scooped top spot in the UN's World Happiness Report -- which ranks countries by how content their citizens perceive themselves to be -- in both 2019 and 2018. Furthermore, it has consistently ranked in the top 10 -- since the first report in 2012.
Despite severe and prolonged winters, Finns' positive outlook is boosted by low levels of crime, access to nature, affordable childcare, heavily subsidized healthcare and, crucially, free education.
Compulsory school education also begins at seven, which is late when compared with British children, who begin in the year they turn five, and the U.S., where children enroll before six.
Standardized testing does not exist in Finland and students are encouraged to explore their strengths, rather than compete, in a more relaxed environment, which education experts say can have a lifelong positive impact.
John Helliwell, editor of the World Happiness Report, told CNN that Finnish children posting the highest scores in the OECD's PISA education rankings first attracted international attention to the country's school system. "The same thing is now happening for happiness, with respect to life as a whole," he said.
He said the country's top educators had ensured that the "system move beyond the achievement of test scores to the development of happy and well-adjusted children and adults."
One entrepreneurial Finnish school is now branching out overseas, exporting its lessons globally in a bid to spread, and sell, this happiness.
'Something valuable to offer'
Tests, competition and ranking are all shunned by Helsinki International Schools (HEI), an institution with seven outposts in China, Australia and South Korea, which aims to make "high-quality early childhood education ... accessible for as many children as possible."
It says its concept has proved such a success that six additional branches have opened since the first one in the Inner Mongolian city of Baotou in 2017, catering for 300 children aged three to six. It is now planning new initiatives in Argentina, Saudi Arabia and Kuwait.
"We soon realized that if we could make this model work in Inner Mongolia, it would probably work anywhere," Milla Kokko, HEI Schools CEO and co-founder, told CNN.
Related article: This is the world's happiest country in 2019
Kokko said: "Clearly Finland has something valuable to offer people around the world." The idea is to collaborate with overseas educationalists rather than export Finnish educators, she added.
HEI Schools recruits, trains and works with local partners to create and run pre-schools which reflect the Finnish model, also using Finnish designers and architects to build inspiring spaces.
"We started by building this very holistic package that people outside of Finland can operate. If the model was based on finding Finnish teachers to run it, we would eventually run out," the CEO laughed.
Kokko said that research shows that children learn most effectively when they are enthusiastic about the subject. "But it's very difficult in competitive environments to say 'just relax and let the children find their own interests.'
"I would say that Finland is not a very competitive society so it has been easier to implement this. When you have the culture to try that, you see that it works, but having a culture of competition and ranking-based models makes it more difficult."
Helliwell agreed, adding: "Education in Finland has not always been first-rate; there were many important reforms introduced several decades ago, something they recount to show that good education is not culture or nation-specific, but can be developed anywhere. Being Finns, and good at sharing (something else that can be emulated and learned), they were responsive to outside interest, and willing to help others to improve their education systems."
Unlike in Finland, the 'satellite' schools are not free. HEI Schools Marketing Communications Manager Pamela Lewis told CNN that national operators decide on their own fees but are "typically ... landing on fees suitable for (the) local middle class."